I'm not sure I agree with that, as it's hard to ignore Facebook. Facebook is astoundingly profitable, and is the canonical example of network effects. Almost e

I'm not sure I agree with that, as it's hard to ignore Facebook. Facebook is astoundingly profitable, and is the canonical example of network effects. Almost everyone I've ever known is or was on Facebook. So I don't consider Network Effect Businesses to be terrible as for-profits in and of themselves. The issue perhaps is that there is an expectation that they can become Google or Facebook. Now we have a generation raised on social media that doesn't require your real name, maybe we will see a new platform reach Facebook levels. TikTok and YouTube are obviously huge, but slightly different again to Facebook. As an aside, people talk about how amazing Tik Tok is, but in the end, it's really just the creators uploading content that make it work. Facebook captured Advertising dollars, in part, by investing in Ad infrastructure and building tools that companies could use to create targeted Ads. Every other platform, apart from AdWords, felt unfinished, especially Twitter!