One of the magic things about reddit was it was acquired by Condé Nast very early in its life. They didn't know what to do with it, so it was a bit neglected. T

One of the magic things about reddit was it was acquired by Condé Nast very early in its life. They didn't know what to do with it, so it was a bit neglected. That meant most of the time was spent on high-priority scaling issues, and there wasn't time to squeeze it for money. This helped with organic growth because the users were real and engaged. The downside was they didn't have resources to develop good first-party apps, and ended up depending on third-party developers for that.