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The age of adtech as the dominant technology revenue model is drawing to a close and Reddit missed out on the golden age. Trying to make ads work now, when it’s
by TX81Z 3y ago
The age of adtech as the dominant technology revenue model is drawing to a close and Reddit missed out on the golden age. Trying to make ads work now, when it’s clear the future is subscriptions and the like, is just dumb.
- rchaud 3y agoOnly Google and FB figured out ads, and they were planet-scale companies. Twitter pulled in ad revenue but couldn't make a profit. Reddit's audience is extremely hostile to ads, and they've never managed to attract big advertisers anyway.
- TX81Z 3y agoAnd they haven’t figured out a way to do it *legally*. Both are getting fined more by the day in the EU and fending off more class lawsuits than you can believe in the USA. Once you take away the “grossly illegal activity” dividend neither is nearly as rosy as it seems.
- belinder 3y agoAmazon?