That's not really the will of people though, it enforcement from elites and their control of international global corporations, that destroy cultures for profit

That's not really the will of people though, it enforcement from elites and their control of international global corporations, that destroy cultures for profit. Before Coca-Cola entered India, tea and coffee were the predominant beverages. However, Coca-Cola's aggressive marketing strategies aimed at the younger demographic positioned their carbonated drinks as trendy and fashionable to shift cultural norms away from traditional Indian drinks. De Beers, a multinational diamond corporation, is credited with the creation of the diamond engagement ring tradition in Japan. Prior to the 1960s, the concept of diamond engagement rings was virtually unknown in Japanese culture. However, De Beers launched a powerful marketing campaign that successfully associated diamonds with Western ideas of romance and status, thus changing the cultural norm. Global Corporations are trying to achieve economies of scale. So they benefit from global cultural homogenization, you can see that with many Japanese Gaming Companies likes Capcom promising to include western ESG principles in their games. The only real backlash in recent history that's been effective has been the Bud Lite fiasco.