Maybe? That's definitely not the case here. He is talking about controlling context rather than content. A good example is the Pulse club shooter. His motives

Maybe? That's definitely not the case here. He is talking about controlling context rather than content. A good example is the Pulse club shooter. His motives had nothing to do with LGBT people and everything to do with the US bombing the middle east. This information if publicly available, he makes it really clear in the 911 calls, but by controlling the context of the situation, the public perception is manipulated.