The thing is, the site itself while not easy to build or maintain is ultimately a commodity. Reddit replaced Digg. Some other startup will replace Reddit. It’

The thing is, the site itself while not easy to build or maintain is ultimately a commodity. Reddit replaced Digg. Some other startup will replace Reddit. It’s the users and the content they produce that’s irreplaceable. Maybe sites like this will only be able to function in the long run if there is some profit sharing involved. Every user gets X ads in their feed every month, and for every 5X posts or 50X comments one ad disappears.