Cloud platforms are very much commoditized with all of them offering same core products at similar price points. Just different fancy names. Also shifting a clo

Cloud platforms are very much commoditized with all of them offering same core products at similar price points. Just different fancy names. Also shifting a cloud provider completely is not worth the small savings in most cases. So these days they don't pitch you to move entirely, they ask you to consider their platform for any upcoming projects. One more trick used by channel partners it to move the billing under their name instead of billing directly with the platform. They promise to give a % of the commission they will receive from the platform back to customer. So they promise savings that way. They also promise to optimise your cloud infra, shut down unused instances, downsize some services that are not fully utilised and getting reserved instances for ones which are not yet on reserve. And for some companies it does end up with significant cost savings without actually switching the provider.