I vaguely associate the 2.0 moniker with: - arbitrarily interactive web apps (GMail, blogs both hosted and otherwise, early social media that didn’t quite mirr

I vaguely associate the 2.0 moniker with: - arbitrarily interactive web apps (GMail, blogs both hosted and otherwise, early social media that didn’t quite mirror BBSes but didn’t diverge much either) - design trends where web interfaces mimicked desktop interfaces (ahem, “lickable” buttons were a whole thing) - a whole lot of “anything goes” from the implied “1.0”, but the web was being treated as a serious platform not just Geocities and a few incumbents That last point really took from well before mobile apps business did. And that’s when the web really started sucking hard.