A lot of people see woot.com's copy and how some people curse and think it's easy to pull off but it usually ends in disaster. The style of writing that can be

A lot of people see woot.com's copy and how some people curse and think it's easy to pull off but it usually ends in disaster. The style of writing that can be childish, tasteless and crude is very difficult to successfully pull off. Most times you're going to need a professional writer on staff to manage that persona effectively.