Well, if their brand is that strong, that itself allows them to start making something else - you know, "from the makers of <stuff_that_just_wouldn't_die>"; won

Well, if their brand is that strong, that itself allows them to start making something else - you know, "from the makers of <stuff_that_just_wouldn't_die>"; won't need much brand building and convincing because people are still eating the pudding containing the proof.