I've been a big fan of Prof Galloway. He's a long time VR skeptic. I am too, FWIW. Methinks Apple is working towards AR. Stuff like Google Glasses, heads up d

I've been a big fan of Prof Galloway. He's a long time VR skeptic. I am too, FWIW. Methinks Apple is working towards AR. Stuff like Google Glasses, heads up displays, fancy visual overlay apps with iPhone's cameras. Augmented reality is The Correct Answer™. Some day. Meanwhile... First gen Vision Pro 2023 should be more way expensive (+$10,000), with a modest 10k units sold annually. Initial customers are the usual suspects: researchers, education, entertainment, technophiles. Just get Vision Pro out there, see how it goes, see what people do with it. The ultimate flag ship product. Like their Studio Display. Then over the next 5-10 years, zero in on product-market fit. Buying plenty of time for Apple to ramp up their own MicroLED production. Plenty of time for compelling apps to seed the market.