I have direct experience that supports your point: There’s a local TV/internet provider who rolled out a new system of TV boxes. They compete with the big gian

I have direct experience that supports your point: There’s a local TV/internet provider who rolled out a new system of TV boxes. They compete with the big giant who had “4K” at the time. This provider sent out a signal that was 720P natively but it looked way better due to the rock-solid bitrate that was planned from the beginning. It was so noticeable that sports on the big giant’s boxes were a smeary blurry mess by comparison. And yet, the majority of bigger-spending customers still got pulled in by the “4k” marketing.