Exactly. I've made the same comments re being the customer vs. the product regarding Facebook. Except with Facebook, there's a lot more than users' attention on

Exactly. I've made the same comments re being the customer vs. the product regarding Facebook. Except with Facebook, there's a lot more than users' attention on offer to advertisers. The real question is, would content quality improve if we paid for it directly, instead of indirectly through ads?