After watching a coworker innocently ask a woman who wasn't expecting, "When are you due?", I've developed a simple rule for this: If she tells you she's pregn

After watching a coworker innocently ask a woman who wasn't expecting, "When are you due?", I've developed a simple rule for this: If she tells you she's pregnant: Congratulate her. If she doesn't: Keep your mouth shut. Seriously, if you want to target expectant mothers, let them register for a discount program. Diapers are expensive! Any marketing effort that begins, "We think you might be pregnant..." is doomed.