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File from Microsoft Xandr shows the many ways advertisers label people
- asimpleusecase 3y agoFor ad buyers this is a great marketing piece. I would predict an uptick in new ad buyers after seeing the article
- 082349872349872 3y agosee The Space Merchants (1952) Bernays (IIRC) goes into detail about how detailed segmentation (a century ago, they had to hand-craft theirs, often with the help of push polling) is useful to "triangulate" a targeted segment by saturating neighbouring segments (pre-astroturf astroturfing).