Netflix had the numbers of how much an account was shared then they tried blocking password sharing in smaller markets they felt it would help them get more sub

Netflix had the numbers of how much an account was shared then they tried blocking password sharing in smaller markets they felt it would help them get more subscribers so they did. This was not something out of the blue they have been testing this for a while. They even introduced a cheaper with ads tier to get subscriber that were not willing to pay $10 and above a month.