Doubling down works when you can be confident that you'll be able to keep rolling the dice indefinitely, because no matter how great your losses have been so fa

Doubling down works when you can be confident that you'll be able to keep rolling the dice indefinitely, because no matter how great your losses have been so far, no burly security guards have come to escort you off the premises and block you from reentry. This is pretty much the story of the internet at this point, perhaps accelerated by the success of certain celebrities who proved that fame for fame's sake can become an indefinitely self-sustaining reaction, and there is no such thing as a downside as long as someone will stick a camera or a microphone or some kind of amplifier in front of you. Thus doubling down has become such a ubiquitous strategy.