This is the core of the issue. Many would-be competitors to Facebook over the years would lean on the technology aspect as if the average person would care. The

This is the core of the issue. Many would-be competitors to Facebook over the years would lean on the technology aspect as if the average person would care. There's nothing wrong with a decentralized system if you can actually make it work better than the status quo, but many individuals implementing these systems get too caught up in the tech and not enough on the distribution and user acquisition.