So tasty. And useful, to remind us what “smart” “sober” commentary looks like in tech — mostly negative, mostly missing the mark. > What Apple risks here is it

So tasty. And useful, to remind us what “smart” “sober” commentary looks like in tech — mostly negative, mostly missing the mark. > What Apple risks here is its reputation as a hot company that can do no wrong. If it's smart it will call the iPhone a "reference design" and pass it to some suckers to build with someone else's marketing budget. Then it can wash its hands of any marketplace failures.