I love this article, but I’d like to add that it is in fact possible to reach the “keep” as the author has called it through emotion. Emotion is very important

I love this article, but I’d like to add that it is in fact possible to reach the “keep” as the author has called it through emotion. Emotion is very important to memory and steering thoughts as many studies have shown. [0] For example: Advertisers, sales people, politicians, coaches, military leaders, charismatic leaders, etc. all use emotion to change minds, create memories and influence behavior. For an interesting look at the power of this approach, see the documentary “Century of the Self” by the BBC. It’s very interesting and perhaps even eye opening.