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It’s myopic to reduce the startup extinction event to a loss of VC. The point of VC is that some businesses (like LinkedIn, Google, Apple, etc.) require multip
by sirspacey 3y ago
It’s myopic to reduce the startup extinction event to a loss of VC.
The point of VC is that some businesses (like LinkedIn, Google, Apple, etc.) require multiple rounds of capital to get to a sustainable business model.
But just stating that isn’t instructive.
What’s more important, esp. for founders, is why that is the case:
It’s because providing a better way isn’t a sustainable business practice.
Markets lock in the familiar vs. the effective.
So you quite literally have to create new markets to deliver new & better ways of creating value.
There are many ways to fail at that with honest effort, including due to factors outside your control.
Beloved products, that deliver real value & better social impact, die all the time.
I know it can seem from the outside that whipping up hype & raising money is a founder’s job.
But very few founders have or ever will win on such a narrow approach.
It’s smart to raise on the latest trend because it maximizes capital. But it won’t save you from the fact that buyer’s are not rational - B2B or otherwise - and markets reward incubants.