I'd say Peloton is as fundamentally different... as you can get within the fitness category. Absolutely agreed: its an exercise bike with adjustable resistance

I'd say Peloton is as fundamentally different... as you can get within the fitness category. Absolutely agreed: its an exercise bike with adjustable resistance and integrated, network-connected stats. In objective terms, not fundamentally different. But if even it's having trouble financially, fitness isn't a great category to win with technology. Branding and advertising, absolutely! (Nike?) But not tech.