I do agree with you, it's just the wording in the parent made it seem like a different scenario. When a software friend of mine says "I'm starting a business",

I do agree with you, it's just the wording in the parent made it seem like a different scenario. When a software friend of mine says "I'm starting a business", I get a very different picture than a software friend of mine saying "I'm starting consulting". If a tradesman says "I'm starting a business" I envision him still doing similar work, but also finding clients, figuring out contract details etc.