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The Cybertruck is so far succeeding at its most important goal, giving people something to think about and talk about. In fact taking longer to get to market, w
by snowwrestler 3y ago
The Cybertruck is so far succeeding at its most important goal, giving people something to think about and talk about. In fact taking longer to get to market, with more stories about how hard it is to engineer, may actually help it better deliver against this goal.
It was always intended to be a halo product: high wow, low volume. As a brand investment, a halo product can generate returns long before it actually goes on sale. It’s like a classic “concept car” from older car manufacturers. Except the idea that it will actually be buyable makes it work even better for maintaining public interest.
- Sakos 3y agoI think the Cybertruck would've been successful even if they'd launched it the same week as their big presentation. People loved it or hated it the moment they saw it and it was all everybody talked about. That kind of word of mouth is hard to replicate. I can't even remember when or how the Model 3 was announced or first presented. I think not being able to launch it since then has been more of a detriment in that light and it feels like more of a joke product that people use to make fun of Tesla.