To me it is obvious: Most of the FAMAG is concerned about advertising (Apple the least, but still), while life nowadays is all about signal to noise. The bandw

To me it is obvious: Most of the FAMAG is concerned about advertising (Apple the least, but still), while life nowadays is all about signal to noise. The bandwidth is there, 24/7 connectivity is there, wrt smartphones. Its the noise which can be reduced further, which would increase productivity. What is noise? Stuff you don't want to see, suggestions, lower priority vs higher priority (ie. what is really important to you vs clickbait), and, yes: advertising. If I could just block all advertising with a AR/VR glasses I'd easily shell out 1k EUR every 2 years for the hardware (not 3k, but YMMV as I don't earn a Netflix dev wage). In fact, perhaps a good UI on it could replace a smartphone. Except, the smartphone UI is going to be in (comparison) mature, its very unlikely a new hardware interface is going to be great right away. Smartwatch needed time (and cannot replace smartphone full-time at all), smartphone needed time (vs desktop/laptop, see mid '00s before capacitive touch), foldables are going to fill the niche which tablets/phablets provide, and now we got a hardware UI like this released by Apple (yes, I'm aware of predecessors including Meta/Facebook Quest, Magic Leap, and Google Glass). Also, it has the disadvantage of being visually omnipresent to others. A Google Glass is much less obvious. And yeah, walking around in Amsterdam with OSM AR (no, not Google) for all the buildings but without all the advertising would (after transition period) be a massive, massive plus to me. Add Wikipedia on top of it, with TTS and voice input pivoted towards my own voice as a bonus. Heck, I wouldn't even mind if I could just blacklist certain buildings like Nutella bars and red light distract. Yes, I can see it as a future, but not by FAMAG (Musk isn't sane enough; it'd be someone sane with deep pockets who's not into advertising).