Actually, most people aren't. Apparently, most people actually LIKE ads--so long as they are relevant. I don't know about you guys, but I actually enjoy lookin

Actually, most people aren't. Apparently, most people actually LIKE ads--so long as they are relevant. I don't know about you guys, but I actually enjoy looking through the ads in Wired. Usually they're catchy and they are almost always relevant for me. I can't say that about most ads on the web, and certainly not for TV (I will never buy a truck in my life so stop 'effin showing me ads for them!) Obviously the problem with these last two mediums is that they don't have enough information about me. Honestly, I would submit my personal tastes/preference to some sort of central advertising database which authorized companies could then plug into. Right now, it would make a lot of sense if Google hosted that database, but it should really be something open so that any advertiser can use it.