Of course they can only do this because of their cult-like ecosystem and hugely inflated prices for hardware, software and services. Without those sources of r

Of course they can only do this because of their cult-like ecosystem and hugely inflated prices for hardware, software and services. Without those sources of revenue, well, Apple would turn to data and whatnot too. Was only a while ago that Apple first switched on to the "private and secure" as a selling point, because much of their competition relies on it. I think we can maybe expect other large tech companies to follow suit, not make money from data/advertising and instead raise their prices, wall their ecosystems as much as possible. Advertise tablets as "not computers". Come up with buzzy marketing stuff like "retina" for every little detail of their products.