For Apple, I don’t think it’s about sales. It’s about introducing something new to the mass market. So they want to sell this to developers (price doesn’t reall

For Apple, I don’t think it’s about sales. It’s about introducing something new to the mass market. So they want to sell this to developers (price doesn’t really matter). And early adopters/fanboys (for them it matters a bit more). Apple is using these two groups for development of new software and for marketing. The fanboys will carry this thing around for a year or two and familiarize the general public.