This sounds similar to the talk of somewhat that just got Sherlocked. There are two ways you can go about this. Think of the iPhone release, you can be Nokia/M

This sounds similar to the talk of somewhat that just got Sherlocked. There are two ways you can go about this. Think of the iPhone release, you can be Nokia/Microsoft and stubbornly continue thinking you have first mover advantage. Or be like Google with Android, realize they have just seen the future and pivot the project in that direction. Zuck may be taking the Nokia route.