Aren't they talking about the "ease" of competing with a lower-end, non-vertically-integrated device? Same tactic won't work against Apple because they make th

Aren't they talking about the "ease" of competing with a lower-end, non-vertically-integrated device? Same tactic won't work against Apple because they make the key chips, make the hardware, the software, etc. They can have you look at your MacBook, and the headset brings up your laptop's workspace ready to go.