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For me the million dollar question is whether he chooses to try to compete directly with it (as in, Quest Pro 2 with increased specs) or if he tries to comforta
by zmmmmm 3y ago
For me the million dollar question is whether he chooses to try to compete directly with it (as in, Quest Pro 2 with increased specs) or if he tries to comfortably settle into the low end and leave the high end to Apple.
I really do hope he chooses to compete. A quick turnaround on a Quest Pro 2 with only the updates they are already shipping in the Quest 3 would put them an vastly better position and still 1/3 the price. It should be possible and it would at least set up something resembling an open-ecosystem standards based choice to balance Apple's closed proprietary approach. If not - Apple essentially has no competition at all here.
- dingle_thunk 3y agoThey don't actually need a quick turnaround on the Quest Pro 2, as the Apple headset is launching next year. Apple has given them plenty of warning, they have runway to comprehensively respond. Such a premature announcement is reminiscent of the Osborne effect. I think it'll negatively impact sales, and it'll make the ultimate value proposition of their first product difficult. Apple are really cashing in that brand value here...