> ... at end of the day they're simply consolidating all tracking power to themselves. 1. I'm still learning about 'private click measurement'. Does it reveal

> ... at end of the day they're simply consolidating all tracking power to themselves. 1. I'm still learning about 'private click measurement'. Does it reveal extra information to Apple? I would hope it is designed as a truthworthy protocol where cheating, even by Apple, is hard. 2. Welcome to another arms race: detecting and removing identifiers versus hiding them or using alternative mechanisms. If Apple is taking on this challenge, do they have theoretical reasons to be optimistic? Practically, how well are they doing? Update: this thread has a lot of comments on the "cat and mouse" game: https://news.ycombinator.com/item?id=36244899 https://news.ycombinator.com/item?id=36244899