The Founders at Work book interview with Bricklin was pretty cool too. Lots of interesting stories and details on their development problems and design choices

The Founders at Work book interview with Bricklin was pretty cool too. Lots of interesting stories and details on their development problems and design choices. > I had it make a sound every time it recalculated a cell, but it turned out that the making of the sound on the Apple used up three-quarters of the CPU time, because it did it with a timing loop. > If you showed it to a computer person who didn’t have those needs, they’d say, "That’s kind of cool, but what’s so special about that? I could just do it in Basic." > Well, this was, "What’s the variable name going to be?"... Today it seems so natural: you use A1. Well, first of all, it was A1, not 1 comma 1. It is too many keystrokes, it’s not normal for people, and there’s a whole lot of problems with it. By going to the map coordinate type of thing— A1, G7, or something like that—that was something I knew regular people would understand.