Tech blogs are the standard way tech companies advertise to engineers. You must understand a tech blog is not meant for you to "tell" tech blogs exist for you t

Tech blogs are the standard way tech companies advertise to engineers. You must understand a tech blog is not meant for you to "tell" tech blogs exist for you to "show." If you think of your blog as an advertisement with technical info you will fail. If you think of your blog as a public display of technologies and processes that people might find useful or relevant to their work, it can succeed. After tech blogs, getting other people to mention you or display artifacts related to your company seems valuable. Showing up at things like DefCon or other conferences and interacting with people in good faith seems productive. I think the engineer crowd is a crowd that will smell bullshit and recoil, but if you're not a pest and show (not tell) that you can reduce workload, I think all of us would like less problems to think about.