First is usually not a huge worry. There are times where you are competing with someone else in the same field and want to be first. But most of the time you ar

First is usually not a huge worry. There are times where you are competing with someone else in the same field and want to be first. But most of the time you are just hoping someone is interested enough to get additional funding to peruse the project. The researcher wants their results published via the most respected publisher possible. The publisher wants to increase their respect(and desirability) by picking the most respectable results. If the researcher is unable to to get published by the ideal respectable source they will have to settle with a less respectful source. How much does having a consistent "look" lend itself to the perceived professionalism and respect a journal has? Scattered additional thoughts on desirability of publishing platforms. * Self publish(and hope you are famous enough to get noticed) * Publishing company that does little to no checking of papers. * open web based publishing. * corporate researcher, all published results stay in corporate library.