> They've moved the needle in a positive direction They've moved the needle towards building their ads business. As hardware refresh cycles become longer, Appl

> They've moved the needle in a positive direction They've moved the needle towards building their ads business. As hardware refresh cycles become longer, Apple is moving towards other sources of revenue, including ads. These changes, while positioned as Privacy, give them a huge moat and in the end, harm consumers. Before these changes, if an app wanted to drive installs on iOS, they could choose FB or Google. Now, Apple is the only game in town and their cost-per-install are already exceeding FB's last published cost-per-install. The Apple consumers pay for this additional revenue to Apple.