Putting aside why Reddit's behaviour is objectionable. Reddit did this in a way that will cost them money and harm both their reputation and quality. Had they

Putting aside why Reddit's behaviour is objectionable. Reddit did this in a way that will cost them money and harm both their reputation and quality. Had they set out a reasonable timeline for the new prices, they would have had a new revenue stream. Instead they killed it and at the same time created an incentive for some of their most active users to leave.