The problem is their revenue per user is garbage compared to other sites. Facebook is sitting at $70 per user/year. More users who don't bring revenue doesn't a

The problem is their revenue per user is garbage compared to other sites. Facebook is sitting at $70 per user/year. More users who don't bring revenue doesn't actually help the company. I think they should focus more on getting their ad platform to make a reasonable CPM, but I assume they've been trying and for whatever reason just can't make it happen. Maybe forcing users onto the official app is how they plan to boost the ad numbers?