I never thought Reddit would be so aggressive with their community after how poorly things went for Twitter. Why not roll out these changes slower and ramp up

I never thought Reddit would be so aggressive with their community after how poorly things went for Twitter. Why not roll out these changes slower and ramp up fees over time? Why not give app developers time to adapt? Apollo is written by one guy. Is it really fair to tell him to rewrite his business model and make significant changes to his app in just a month or two?