Fair point, and I appreciate this, but no, I'm intending it (mostly!) as an honest question.. How do we actually advertise to fellow HN'ers without irritating t

Fair point, and I appreciate this, but no, I'm intending it (mostly!) as an honest question.. How do we actually advertise to fellow HN'ers without irritating them. Most of our customers aren't journalists. They usually work in companies and don't write things like that, except for this sort of advertorial, https://aws.amazon.com/blogs/apn/how-to-centralize-ssh-key-management-with-userify-and-aws-cloudformation/ https://aws.amazon.com/blogs/apn/how-to-centralize-ssh-key-m... . Partner write-ups are in a safer space to me compared to the pro analysts (like Gartner and Forrester). Those will be talking mainly to the less technical users (personally I take paid write-ups with a grain of salt anyway.) We do have some great case studies from customers that we're going to put up soon, but those would be mainly for our website. (Does anyone actually read case studies at CIO or places like that?)