Think of it by analogy as the keynote for the conference is like the back cover summary of a book. Despite technically being part of a developer conference, th

Think of it by analogy as the keynote for the conference is like the back cover summary of a book. Despite technically being part of a developer conference, the intro keynote has always functioned more like a consumer-focused annual hardware and software update for Apple device users. Hence things like the ever-present use of things like impressive-sounding "marketing benchmarks" that wouldn't pass as up to snuff on slides in a room of developers. And also the very high level of abstraction so that non-technical users can understand the major updates — that's not exactly a trait one would use to describe a developer conference.