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It'll be interesting to see how this goes. Google and Mozilla+Meta each have competing standards. https://github.com/WICG/turtledove https://github.com/WICG/tu

It'll be interesting to see how this goes. Google and Mozilla+Meta each have competing standards. https://github.com/WICG/turtledove https://github.com/WICG/turtledove https://blog.mozilla.org/en/mozilla/privacy-preserving-attribution-for-advertising/ https://blog.mozilla.org/en/mozilla/privacy-preserving-attri... To my knowledge, Mozilla's design is the only one where someone other than the browser collects & reports on click activity, and with a fairly trustless anonymizing double blind strategy for those intermediaries.

WeylandYutani 3y ago
Mozilla isn't in the advertising business. Hell not being a trillion dollar company earns them my sympathy.
- donw 3y ago
  Mozilla is in whatever business Google pays them to be in.
  - rektide 3y ago
    Yet here they are doing the saintly work of adding real trustless privacy.
    - deleted 3y ago
      [deleted]
    - account42 3y ago
      Saintly work would be telling the advertising industry to get fucked not finding ways to help them.
- 1vuio0pswjnm7 3y ago
  Without the online advertising business Mozilla cannot survive. As such, they advocate for preserving the online ads business. They partner with an advertising company. And they derive profit in return. Opinions may differ, but to me being an advocate for it is no better than being "in" the advertising business. (Not to suggest Mozilla is worthless. Far from it. I use Firefox on mobile, although I use a browser sparingly.)