The article author is non-technical. I found it interesting that things are apparently now broken enough that non-technical audiences are starting to get upset.

The article author is non-technical. I found it interesting that things are apparently now broken enough that non-technical audiences are starting to get upset. Their complaint is really twofold: (a) search used to work but now doesn't, and (b) there is now too much extraneous bullshit on the pages that they get directed to. Both of these complaints could be fixed by a better internet search engine. Articles like this feel like a signal that conditions for a change in search dominance are finally materialising.