Don't take me wrong. I am not arguing that the Tinytrunk should allow arbitrary pseudonyms. I fully understand the point that Fookyoung made. That he want to m

Don't take me wrong. I am not arguing that the Tinytrunk should allow arbitrary pseudonyms. I fully understand the point that Fookyoung made. That he want to make sure real, accountable users are selling things on Tinytrunk. Obviously, Fookyoung is trying to balance between preventing seller fraud and Tinytrunk's user experience. However, I think the balance is tipped towards preventing seller fraud at the expense of user experience. However, there potentially harmful and/or unintended consequences that can result from publicly disclosing the user's full name on the internet, e.g. privacy related issues. For example, a malicious user can easily obtain sensitive and private information about a certain seller ala 4chan style either directly or indirectly. Also, we've seen how users reactive negatively to potential privacy issues nowadays [cite various user discontent towards facebook, google plus, and various social networks here]. Also, this is not a binary issue, e.g. either disclose the user's full-name or use nothing but pseudonyms. There are other alternatives and compromises, like the yelp method that I described above (which task rabbit also uses). We can argue further on the issue of real names vs pseudonyms on preventing seller fraud. Like someone above me pointed out, ebay is a great example of a buying/selling market that thrived despite its users hiding behind pseudonyms. Etsy is also another example. Let's not forget various online forums that have thriving for-sale and for-trade sub-forums w/ its sellers and buyers using pseudonyms, e.g. AnandTech and Hard[OC].