200% markup compared to what? The price they paid for the stuff? This product is not overpriced until any competitor makes anything like as good, and sells it s

200% markup compared to what? The price they paid for the stuff? This product is not overpriced until any competitor makes anything like as good, and sells it significantly cheaper (people who pay for branding get value from branding). Which we won't know until ~2024 when this thing goes on sale.