> Within the span of a few dollars for many items people will often eat the difference for familiarity and out of habit. Which is exactly my point: either a ri

> Within the span of a few dollars for many items people will often eat the difference for familiarity and out of habit. Which is exactly my point: either a rival corporation would be able to get market share via undercutting, or price increases are not actually that sensitive to consumer to begin with.