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I was thinking about this is the food and personal products space. I dreamed up something like requiring some kind of notation to denote how many steps you are
by jxramos 3y ago
I was thinking about this is the food and personal products space. I dreamed up something like requiring some kind of notation to denote how many steps you are away from a parent company. Direct private companies with no parent would have no notation, once a parent company buys the company and its brands put a dot for every parent company above the company of the product you're now purchasing. Something to make this transfer visible.
- jxramos 3y agocome to think of it this would hide transfers between similar ranking networks where companies swapped things out.
- joveian 3y agoI think the thing to do there is to require that the controlling owner of the brand be mentioned in non-tiny print near the most prominent mention of the brand.
- account42 3y agoBetter yet, make it so each independent company only gets one trademark and companies owned by another get none. The entire purpose of trademarks is to protect consumers. Being able to use them to mislead consumers is the opposite of that.