I brought up dating sites for a reason, actually! Match-group companies really only cover developed countries in North America + Europe + East Asia; they have v

I brought up dating sites for a reason, actually! Match-group companies really only cover developed countries in North America + Europe + East Asia; they have virtually no penetration into South America, Africa, or South/South-East Asia. Instead, "the rest of the world" has developed and popularized its own collection of apps and sites, some of which are global (being well-known to everyone except the English-speaking world), while others are quite regional. Locanto (a Craigslist-alike, containing among other sections a Craigslist Personals-alike) is a good example of a global one. It exists in the west, but has basically no market penetration. But ask anyone in South Africa, or Colombia, or Indonesia, what they think of when you say "dating site", and they'll probably point to Locanto. Others are regional but backed by "media empires" of their own — there's the whole https://en.wikipedia.org/wiki/Cupid_Media https://en.wikipedia.org/wiki/Cupid_Media set of sites, for example, that each cover one country in SEA.