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I don't think there's much harm. If they ever get to a point where it's reliably better than ChatGPT, they could just call it something else other than "Bard"

I don't think there's much harm. If they ever get to a point where it's reliably better than ChatGPT, they could just call it something else other than "Bard" and erase the negative branding associated with it. (If switched up the branding too many times with negative results, then it'd reflect more poorly on Google's overall brand, but I don't think that's happened so far.)

redbell 3y ago
> they could just call it something else other than "Bard" and erase the negative branding associated with it That’s exactly what Microsoft did for Internet Explorer.. They totally got rid of this name in favor of “Edge”