In a world when a unique soc design using the new processes is becoming more and more rare(because it costs a lot), most of those designs have large programmabl

In a world when a unique soc design using the new processes is becoming more and more rare(because it costs a lot), most of those designs have large programmable components , to enable many uses and many chips sold. Now, if you make the best programmable components, you'll sell most of the chips that use new processes, and thus financially strangle other chip manufacturers.